Hong Kong University iCube Event theme: Talent Management in the age of AI Creative Producer: Nicole Chen Director & AIGCer: Wu Kun

Creative Producer & Director: Nicole Chen AIGCer: 李文华 & Nicole

In December 2020, I took on the challenge of creating a Chinese New Year short-film styled commercial. Pitching five ideas on the 27th, we finalized the concept by the 29th. With five drafts ready by January 3rd, we dove into production, shooting on the 8th and wrapping on the 10th. The commercial aired just eight days later, on the 18th. It was a whirlwind of excitement, stress, and memorable moments—a testament to perseverance. Winning the silver award that year, alongside industry giants like BMW and Tencent, was the ultimate reward.

"A Letter" extends Comvita's Chinese New Year storytelling, building on our past success. With a clear vision and creative writing, I contributed to visually bringing this new chapter to life. Together, we crafted a sequel embodying tradition and warmth, resonating with audiences even amidst the pandemic.

"To Be Together" continues Comvita's Chinese New Year commercial series, following the same storyline established in previous instalments.

Comvita's Moon Festival Secret Treats was brought to life through my vision as I handled production, direction, and editing. With the invaluable assistance of the talented Kwasnik Pictures and the creative writing prowess of Tian Gan, we curated an enchanting journey celebrating tradition and the essence of 'kaitiakitanga', the spirit of guardianship and care.

Engaged as the director, I collaborated on the existing voiceover, crafted a new visual treatment, and directed the final commercial.

A promo video for Cruz Del Sur's 2023 Spring/Summer collection, making its debut at New Zealand Fashion Week 2023. Filmed within 2 hours and made with lots of love and passion. Filmed @studio55.nz Directed & Edited by: 🙋‍♀️ Model: @becca.akl from @uniquemodelmanagement & Gemma MU&Hair: Alice

Experience the charm of Savar and Boh Runga Jewellery collaboration in this brand story. Discover the beauty of their partnership as they blend elegance and style.